Martina Zelenakova

Shupka is an innovative coffee upcycling brand dedicated to making the coffee industry more sustainable. My flagship product, a coffee silverskin syrup, transforms a by-product typically discarded during the roasting process into a nutrient-rich, health-focused product. Coffee silverskin creates waste and presents a disposal challenge for roasters. By repurposing it into my syrup, Shupka offers a sustainable and health-conscious solution that appeals to environmentally aware and wellness-focused consumers. More than just a sustainable brand, Shupka is also a socially responsible venture. The coffee silverskin used in the syrup is sourced from FairTrade-certified roasters who actively employ individuals with disabilities, supporting inclusivity and fair labor practices. Through these efforts, Shupka not only minimizes waste in the coffee industry but also contributes to social good, embodying a vision that values both environmental impact and community empowerment.